Monday, 15 November 2010

Feedback and Analysing Results (Incomplete)

To know which sections to improve on from my first draft, I have gathered a lot of audience feedback, from my teacher as well as my peers. I have posted my rough cut video on popular social networking site, Facebook, which gathered a few "likes" and i have also emailed a lot of my peers the link for my questionnaire which allowed anonymous feedback as I believe people may be more honest if they knew I didn't know who they were. This has been proven to be successful, as I have recieved 85% more feedback than what I would've gotten, without using the anonymous option. This website, Surveymonkey has allowed me to set up a relatively simple questionnaire for my audience to quickly answer, without the need of signing up for an account or subscribing to any newsletters. I have mostly used multiple choice questions so analysing the results would be more convenient, but I have also added an extra text-box for the people who want to elaborate on their answer.

I added personal audience questions at the start of the questionnaire, such as gender and age to gather information on which audience my video is most popular with.

It seems my video is most popular with the female gender, but around over one third of the audience are males, which I predicted earlier because of the song choice and genre, as young male bands tend to attract many female viewers. Gathering over 250 views on Youtube.com, the site has notified me with statistics that my video is most popular with females aged 13-24, gathered from the members of the audience with Youtube accounts.

The next question, was about whether or not the audience felt the video fitted the song, featuring less narrative, more performance or vice versa. The results gathered were positive and they felt it featured an equal balance of the two.

After asking that question, I though it'd be relevant to ask whether or not the performance scene was convincing. A vast majority of the audience believed it to be realistic, but a few suggested the actors needed to be more confident, and needed more practice with the instruments. I feel this is important so I will use better shots of the actors in the theatre.

The narrative is a very important section, as it conveys the feelings of the track and also sets the mood to be enjoyable. I have asked whether or not the narrative is easy to understand and believable and I have received positive feedback, and one suggested "there should be more narrative" so I may add a few more clips of the couples' flashbacks.

Evoked feelings:

I have asked the audience to rate the video out of ten, so I would know what stage I'm at, and how much I have to improve to get their approval. I'm mostly glad that the votes weren't too low, but I'm determined to meet as many requests as possible, to cater for my audience. As the questions were fairly vague, I wanted detailed constructive feedback so I have asked the audience to write the

Elaborated improvement:

Tuesday, 9 November 2010

First Draft of Video (Rough Cut)

I have created a questionnaire on Surveymonkey, gathering audience feedback as i can send the link out easily on networking sites and the viewers can more conveniently see the video, rather than printing a lot of sheets and going around the school asking for people's opinions. This is the link for my survey, http://www.surveymonkey.com/s/SVNVCWN i am currently collecting the results, and once enough people have taken the questionnaire, i will publish the feedback. No transitions or effects have been added whatsoever. A few people have mentioned they are confused because there is no establishment between the past and present, so I will be making the flashbacks greyscaled with lowered saturation, coloured hue, a slight Gaussian blur or bloom, and lighter matte/vignette. I have also decided to use superimposing, in my video which means I can get two of the same person in one shot, using my editing skills to make the video look more interesting. A few of the clips are also out of sync, and the quality of the video is not it's best which I will fix carefully in my final draft.


Sunday, 7 November 2010

Behind The Camera

Here are some photographs I have taken while I was out filming my video, the image file sizes were too large to upload so I have compressed the files and made a Graphics Interchange Format (GIF image) slideshow animation on Adobe Image Ready, Photoshop, and Jasc which makes the images easier to view, more convenient in terms of space, and also more presentable rather than clutter of images.

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Here are some photos of the narrative scenes, which will be edited to give a "flashback" look(lowered saturation, coloured hue, a slight Gaussian blur or bloom, and lighter matte/vignette.)They will portray the happy memories. Locations include Archie's house, Ford Square, Whitechapel Library. (12 images)

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These are some scenes with the male lead, who is walking around the areas that he used to spend with his love interest. He is seen looking miserable and he is in very isolated locations, to emphasise the loneliness in his heart. (I had to film very early in the morning so the roads would be empty). He is sitting at the bench, reminiscing about the memories he had with her, while almost having hallucinations of her coming back. (9 images)

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During the performance scene, I used my digital camera to take photos of the band altogether in the drama theatre. I thought the spotlights in the background looked good as they created orbs on the camera which adds to my desired effect.

These are the full band shots, featuring two or more members: (9 images)


Lead singer Archie playing the digital keyboard: (12 images)


Backup singer Larry on the guitar: (11 images)


Nicholas playing the drums: (9 images)


My memory stick was corrupted and had to be formatted, which removed most of images from the photoshoot (100+) but I do have a few left, which I have collaged together (there are quite a few more, but they're all quite similar, as I used the DSLR camera on multi-shot mode, so I could capture the members of the band quickly, just in case they moved.

Wednesday, 3 November 2010

Shooting Schedule

I have planned out a few main days which I plan to film but I may re-schedule and add dates to the schedule, if i need to re-shoot. Weather forecasts will be checked daily to ensure i will have the correct chosen atmosphere, as English weather is very unpredictable.

Tuesday 12th October

On this day, I have booked the theatre for the performance scene. I will be there at 3:00pm to stack up all the chairs, to clear the space and I will be getting all of the instruments and other props onto the stage. Props include two amplifiers, two spotlights, two microphones and stands, four rows of chairs, electric guitar, acoustic guitar, tables, full drum kit, and a digital keyboard. The approximate duration of this shoot should be three or four hours, and i have spoken to the school's caretakers and they have told me the school gates lock at 7:00pm on tuesday which should give me enough time to film most of the full band shots, close ups of instruments, and of band members. I have to make sure the lighting system is connected on this day, as sometimes the drama department needs to use the remote elsewhere. The black curtains will be drawn so we wouldn't attract attention from kids outside, and it will be dark inside so I will have to use the Fresnel Lanterns to create a wash of light over the band so it wouldn't be too dark. The spotlights are mainly for the background, to create the stage effect but it can also used as a light source because they are 120 watts each.

Thursday 14th October

This will be one of the narrative sessions, containing shots of the two leads giving the audience a perfect summary of the song, including intimate cuddling, talking on the phone which will be split screened, dramatic arguments, and female lead leaving with packed bags. The location will be at Archie's house as it's only ten minutes away from my college. These scenes are flashbacks so I will alter the settings on the camera, changing the white balance effects so I can saturate the colours later to create an effective look when I edit the videos.

Saturday 16th October

I will wake up at 4:00am on this morning, to film time-lapse videos of the sun rising, to show the adjustments between day and night. It will be filmed on my window sill, with an alarm clock. At 12:00pm, I will meet Archie and Kimberly at school to film some argument scenes and the kiss scene. Similar to thursday, I will adjust camera functions to get my desired desaturated effect.

Thursday 21st October

This will be the second shoot for the performance, same costumes will be required for continuity. Again, I will be getting all of the instruments and other props onto the stage. Props include two amplifiers, two spotlights, two microphones and stands, four rows of chairs, electric guitar, acoustic guitar, tables, full drum kit, and a digital keyboard. Lighting adjustments will be very similar to the first shoot. The duration of this session will be 2 hours because of planned exams the next morning, so the cast will want to go home early as possible to prepare for their tests. After the session, the band members will leave and I will film some scenes with the two leads using the dolly track.

Tuesday 26th October

Today will be the last shoot, as Archie and Kimberly will be very busy after this date so I will not be able to film them anymore, but will have to help them with their video. I will be filming Archie lip syncing in isolated areas which will emphasis his loneliness. These shots are very important as they convey the song's emotion, and will show the audience how he feels lost and regretful. Locations will be Whitechapel, Ford Square and roads around the area. I will film early in the morning around 10:00am-11:00pm because young kids tend to hang out the area later which will ruin the shot.